TITLE: LuckyAds – the best native advertising platform for marketers and webmasters
The era of bright advertisements in the form of banners is almost over as marketers tend to reach consumers in a less distracting and invasive manner. Native advertising is currently a trend that marketers heavily tend to rely on recently because this approach seems appealing to users.
The core idea of native advertising is to seamlessly integrate announcements on the web platform. This creates an illusion that ads become an integral part of the entire web resource and does not make much difference from the main content there. At the same time, the promotional style of the native ad makes it clear that something is advertised though not forced to make purchasing decisions immediately.
Native ads are widely common on social media platforms such as Facebook, Instagram, Twitter, and other popular networks. They come in the form of promoted or sponsored posts and have similar typography settings to those of other publications.
Social media is not the only place where native ads are prevailing. Search results pages and websites rather often host sponsored content by representing it as native ads. For instance, the native advertising platform Lucky Ads offers great chances for webmasters to monetize their content. At the same time, it introduces lots of reliable sources for advertisers to publish their ads on.
Why is native advertising effective?
In fact, native advertising has numerous advantages these days because of its high effectiveness rates. Users pay attention to native ads more often compared to regular ads. Also, native advertising is associated with higher conversion rates as more users make purchasing decisions.
Various studies and research investigations regarding the effectiveness of the native advertising depict slightly different numbers. However, it is considered that the effectiveness of native ads is around 50 percent higher than that of the traditional promotions.
How to create native ads?
Depending on the host platform chosen for placing your ad with Lucky Ads service, the ways for crafting native ads might differ. Still, the main concept of the full integration of the ad into the host platform environment always remains the same.
In case a platform that heavily relies on visual elements was selected, it is crucial to pick up the right image or animation for your advertisement. It should be descriptive enough to tell as much about your brand as possible and get users interested. At the same time, visual elements should not be overwhelming as they may cause the opposite effect otherwise.
Writing short text
If you prepare a paid search element, crafting a catchy title and paying attention to the wording is very important. When the paid search ad appears on the list, the number of characters is usually limited. That is why the text of the ad should be concise but as informative as possible.
Once you have decided that your native ad should be on the content recommendation widget, there is a bit longer way to go compared to the preparation of visuals and short texts. It is necessary to create content for the widget part and the article itself if it has not been published yet. The widget part usually comprises a visual element and short text, however, everything depends on the host platform style.